After raising a mere $10 million in venture capital in three small rounds, it quickly soared to profitability. The speaker Sandra Oh Lin was part of the previous event. The largest team is product design, a wide-ranging crew of mechanical engineers, designers and artists, and NASA-veteran rocket scientists. Sandra Oh Lin, Self: Smarter Every Day. Sandra Oh Lin is part of the Kiwi Crate which has its main offices in Los Altos, CA. Sandra Oh Lin (Past Speaker) Founder & CEO KiwiCo. Resides in Los Altos, CA. F10562_sb_requiredFields.push('F10562_sb_cids'); These individuals collectively are associated with 2 companies in Avon Lake and Elyria. by I appreciated the application of science – and STEM generally – to solve problems and build things.Â. One of the new kits, the Tinker Crate, sold incredibly well. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times. Lin-Manuel Miranda, Viola Davis and Sandra Oh are among those who have signed an open letter calling out systemic racism in the theatre world.The trio joined over 300 people - … Often, people start a company because they have a personal need or pain point. I thought it’d be a good way for them to exercise their creativity and build their problem-solving skills. Sandra Oh Lin founded the company nine years ago, and her team has scrambled to meet demand during the pandemic. I’ve played for years, and it always makes me happy to be on the field with a ball. Sandra Oh Lin. Sandy Zen Lin… My kids have a deep appreciation for what I do, and I get to bring my work home in a sense and create with my kids. From that point, the compaplaceholderny leaned more heavily on its STEM focus--and also began to operate more nimbly and quickly. Sandra Oh Lin's career had zigzagged enough times for her to know that at some point it would probably take another major detour. F10562_sb_validateFields.push('F10562_sb_PT'); What tools do you recommend for other women who would like to be entrepreneurs? As much as I thought KiwiCo was the perfect solution for my needs, I had to assess whether that idea was viable for a much larger audience through this market research. "But we could.". Lived In Mountain View CA, Cambridge MA, Sunnyvale CA, Cleveland OH. ABOUT US. I grew up in an entrepreneurial environment. Finally and perhaps the most relevant experience that I have is being a mom of 3 kids. Sandra Oh Lin Los Altos, CA. I assume this is not much different than most working parents out there. We’ve shipped more than 10 million crates, and we’ve built an amazing community of young innovators and their grownup assistants. There are countless times I felt like I was learning on the job. What’s the most difficult part of being an entrepreneur? See high school TV and movie icons then and now, from "Buffy the Vampire Slayer" and more favorites.See the gallery Before we started, I spent a lot of time surveying folks and talking to anyone who was willing to provide feedback on our concept and product. As someone who grew up making and building many things (like handbags out of old school styrofoam McDonald’s sandwich containers), it was important to me to encourage my kids to see themselves as makers and creators – not just passive consumers. There’s a finite set of hours in the day, and I try to make the most of them. When I was young, my parents owned a kiosk in the local mall. Rather than dousing Instagram with paid ads, like many other direct to consumer e-commerce companies, KiwiCo largely relies on word-of-mouth. Today, KiwiCo, nestled amid the worker-hive of tech giants including Google, Siemens, and Semantec, has grown into a 100-person tinkering-parent's haven. Chicks We Love is our new series showcasing, well, chicks we can’t help but just love! For example, this past year, we launched Atlas Crate, which explores cultures, geographies, and people around the world. Once she invited friends to join, her new calling became clear: "You should start a business!" In 2010, by the time her two kids were 3 and 5, she was running eBay's $2 billion fashion business. At Procter & Gamble, I learned so much about understanding consumer needs and designing new products. I try to practice gratitude. If you want to subscribe so you can stay up to date on all our Chicks We Love interviews, click here. Includes Address(11) Phone(8) Email(1) See Results. ‎Show Inc. Uncensored, Ep Sandra Oh Lin: Be a Transparent Leader During Times of Uncertainty - Jun 29, 2020 ‎Christine Lagorio-Chafkin talks to Sandra Oh Lin, founder and CEO of KiwiCo, and leadership during COVID-19, Learn more about your ad choices. Ages 6 to 11 can branch out to the Atlas Crate for world exploration. Armed with a degree in chemical engineering, the Harvard MBA got her first job at Proctor & Gamble, before spending most of her career at startups, such as eBay. In college, I studied chemical engineering. One of my friends encouraged me to start a business around the concept, and KiwiCo was born. You can find the company data on Lead411 under the Internet industry. Eight years later, the company has defied the odds of subscription-box mania. One part entrepreneur, one part geek, she obtained her degree in Textile/Surface Design from The Fashion Institute of Technology. I love our vision, which is centered on building creative confidence in kids. KiwiCo inspires kids to see themselves as makers – engineering and creating their own designs and outcomes. What is your favorite aspect of the brand or product line? Additionally, a big wallop of confidence and optimism can go a long way throughout the roller coaster ride known as entrepreneurship. Lived In Mountain View CA, Cambridge MA, Sunnyvale CA, Cleveland OH. Lifestyle People. With a degree in chemical engineering and a Harvard MBA, Sandra Oh Lin could have taken her career in many directions, and in fact, she did. It’s a lot of work to launch a start-up and build a business. I’m lucky to have a career that is focused around kids and families. When I catch myself affected by too much emotion or overstepping into areas where I should be empowering others, I try to take time and make some space for a decision. Her Mountain View, Calif., company creates and ships hands-on crafts … The company encourages parents to give feedback, which helped fuel Lin's broad expansion in 2014. I’m so grateful for their support. CURRENT ISSUE. Bre is passionate about teaching women how to build a business and be an entrepreneur, in addition to keeping her readers informed of the latest technology trends and exciting products to improve their lifestyles. F10562_sb_requiredFields.push('F10562_sb_feedid'); Then experience at a couple of startups, PayPal, and eBay gave me exposure to various functional areas (product, marketing, business development/sales) and experience as a general manager with sizeable teams. My husband and kids help keep me grounded and give me perspective. Oh Lin didn’t set out to be an entrepreneur, but looking back she says all her experiences pointed her to start KiwiCo. When my oldest two kids were nearly 3 and 5, I wanted to give them access to hands-on projects. I didn’t set out to be a founder or entrepreneur, but looking back, the dots connect and lead to KiwiCo.Â. Jeremy Lin of the New York Knicks (center) reacts after sinking a 3-pointer against the Atlanta Hawks at Madison Square Garden on Feb. 22, 2012, in New York City. Here is Sandra’s inspiring story and her words of wisdom for you! We encourage them to become innovators and empower them to become change-makers. Download The Latest Agenda. placeholderLin credits her early subscribers with helping her land on ideal product lines and says that's translated to low customer-acquisition costs, with more than 25 percent of sales from families that get more than one different crate every month. Verve is Auckland’s free lifestyle magazine. Work From Home? I’m a big believer that you can actively choose how to respond to different situations, challenges, and opportunities. Check out the incredible speaker line-up to see who will be joining Sandra. We also launched Eureka Crate, which combines engineering and design techniques so kids build functional items with real utility, like a working desk lamp or ukulele. Now, we’re approaching eight years since our launch. Armed with a … It’s okay to take a moment and mourn a fail, but I try not to allow it to define or paralyze me, and I tend to move quickly towards defining what’s next and outlining an action plan. Sandra Oh Lin’s Tips: Work on something you’re passionate about. To review the most recent speakers list, click here. Get ready to meet some of our favorite exciting female entrepreneurs and hear all about their wisdom for helping you to succeed too. 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There are two crates for older kids, ages 9 to 16-plus, who can choose between the Doodle Crate for artists or the Tinker Crate for engineers. Sandra Oh Lin, 45. The company was founded by Sandra Oh Lin, a mother of three in California. Over the next year and beyond, we will be expanding our product lines with new offerings and hands-on projects that cater to the interests of an even wider audience of young innovators. they implored Lin. Resides in Los Altos, CA. Like many people, KiwiCo founder Sandra Oh Lin spent the early months of sheltering in place experimenting with sourdough starters and broadening her cooking skills. My advice to entrepreneurs is to spend time upfront gathering feedback to hone your offering and evaluate whether you’re building something that addresses a real need. Bre is a female millennial go getter residing in New York. In this article, I caught up with Sandra Oh Lin of KiwiCo. V iola Davis, Lin-Manuel Miranda, Sandra Oh and some 300 other creators of color in the theater world published an incendiary open letter on Monday … Also known as Sandra S Oh, Sandra Olin. There are 2 individuals that go by the name of Sandra Lin in Ohio. Ultimately, I think it’s important to be nimble and to lean into your passions. "But it was extremely helpful and a turning point for the business.". try{s('F10562_sb');}catch(e){};try{fbz_FitForm('F10562_sb');}catch(e){}var F10562_sb_fieldcol='#514F4F';fbz_formMetrics(10562); © 2019 Chip Chick Media Inc. All rights reserved. Related To Kenneth Lin, Jessica Lin, Jean Lin. It turns out, Lin had stumbled onto a major pain point for parents who were busy but wanted to help educate their kids in science, technology, arts, and creative problem solving. Fortunately, we discovered that there are a lot of busy well-intentioned parents who are looking for fun and enriching activities for their kids – delivered seamlessly and conveniently. Sandra Oh Lin founded the company nine years ago, and her team has scrambled to meet demand during the pandemic. After equal parts soul-searching and market research to determine whether it might be a viable company, in 2011 Lin launched KiwiCo, the company behind Kiwi Crate, a subscription STEM crafts, arts, and projects box for kids. I recognize that I’m incredibly fortunate. We don't have any specific plans, says Lin, pausing. ", With 65 percent growth last year--the company is on a hiring spree and shipped four million crates in 2018, having shipped a total of five million in all past years combined--and continuing to staff up, is KiwiCo eyeing an IPO? Issa Rae, Lin-Manuel Miranda, Sandra Oh, others denounce racism in theater industry in open letter "You are all a part of this house of cards built on white fragility and supremacy. See BBB rating, reviews, complaints, & more. View Sandra Oh Lin's profile on AngelList, the startup and tech network - Founder & CEO @kiwi-crate. SANDRA LIN IN OHIO: Sponsored Links. Although I’m now more of a soccer mom than a soccer player, I love playing when I can. "If you map our customer acquisition cost from 2011 to now, it looks very, very even," says Lin. What was your inspiration behind starting your company? The staff is more than 70 percent female, and about four times a week a troupe of tiny humans--ranging from toddlers to teens--comes to test the company's proposed new offerings. There are high highs, but there are also low lows. Currently holds the post of Founder. It started with a bag of tapioca flour. Sandra C Lin… Still an engineer at heart, when Lin wasn't at the office, she'd often arrange elaborate crafting projects and science experiments for her kids. Meet Sandra Oh Lin, the mastermind behind KiwiCo. Weitere Mitglieder anzeigen, die Sandra Lin heißen Profil in einer anderen Sprache anzeigen Englisch Chinesisch (traditionell) Erwerben Sie … Es gibt 559 weitere Personen auf LinkedIn, die Sandra Lin heißen. What’s the one thing you can’t live without? June 24, 2019, 5:23 pm. Photo courtesy of Sandra "It corresponded with that moment in the zeitgeist that STEM was really taking off," says Lin. It strained the company's product-development team nearly to its limit--and tore apart their year right through the holiday season. Don’t Have A Life? Sandra Oh Lin, 45. The timing, it turned out, was perfect. But, I recognize the need to overcome the lows, rally, and motivate myself and my team to persevere and build. Knowing that we’re all trying to do the right thing for our community and the business helps us appreciate and embrace that process. Phone: +1 888.482.6012 +1 646.200.7530. Finally and perhaps the most relevant experience that I have is being a mom of 3 kids. After dinner, I spend time with my three kids, followed by story and bedtime routines. What is the worst and best decision you ever made? Plus, given the fact that two-thirds of the jobs that kids in early elementary school today will see aren’t in existence today, it’s imperative that they become critical thinkers and problem solvers. Was it a path you always envisioned pursuing? "Our gross margins are continually improving, too. They collectively put more than 1,000 hours into designing each crate, which includes finding parts that are lightweight (to keep shipping costs low), visually appealing (to kids), sturdy and safe (parents thank them), and easily made (again, costs). Unlike many people, she did so with her very own kitchen crew: her husband and three children, ages 13, 11, and 4. Why and how did you end up an entrepreneur? Entrepreneurship requires a combination of resilience and drive. Today she operates her own luxury label Bre Avery, along with Chip Chick Media which reaches millions of women each month. There are times when I wish I had slept on a decision before making a call. Click to Read Online. So I’m still finding that right balance between data and process versus – or in combination with – gut and cumulative experience. Sandra Oh poses backstage of 76th Golden Globe Awards on Sunday, with her award for Best Performance by an Actress in a Television Series Drama for her role in "Killing Eve". I head into work for a day in the office, then back home in time for sports practices and activities. Related To Kenneth Lin, Jessica Lin, Jean Lin. She began her career as an engineer in research and development at Proctor & Gamble, and after business school worked in ecommerce for PayPal and eBay. Name: Sandra Oh Lin Location: Mountain View, CA Job: Founder & CEO, KiwiCo Family: My husband, our 11-year-old daughter, nine-year-old son and two-year-old son Tell us a … Sandra Oh Lin is Co-Founder at Kiwi Crate Inc. See Sandra Oh Lin's compensation, career history, education, & memberships. I’m motivated by our vision, which I outlined above. Welcome to Chicks We Love! The morning is filled with breakfasts, lunch-packing, getting the kids off to school. While the company started with a single monthly kit, today it offers seven different lines that range from $16.95 and $19.95 per month, and mirror specific age groups. If she could keep the costs contained while creating mind-opening, time-occupying projects, maybe it could work? But I’ve also learned to be much more efficient with my time. The other new offerings, the Koala Crate and Doodle Crate, sold out within a month. Sandra Oh was ready to jump ship on "Grey's Anatomy" when she first read Shonda Rhimes' "Scandal" script. Having a supportive network to provide feedback, make connections, and simply be there for you throughout the entrepreneurial journey is invaluable. It’s such a privilege to be able to work on something geared to this audience. She loved what they were creating, but realized sourcing all the materials was a drag. Sandra Oh Lin. It all becomes worth it when you have passion to address a particular need or solve a specific problem. Bre Avery In this article, I caught up with Sandra Oh Lin of KiwiCo.Here is Sandra’s inspiring story and her words of wisdom for you! (Disclosure: I recorded a commercial for KiwiCo, which advertises on the Inc. Uncensored podcast.) I’ve found that hiring a team that is aligned with the vision and values of the company accelerates our progress and aids in our collaboration. Then there’s the question of whether that n=1 market can be broader. Yet, there are also other times when I wish I had made a quicker decision. A deep willingness and capacity to learn and iterate is a must. Sandra Oh Lin's career had zigzagged enough times for her to know that at some point it would probably take another major detour. So, as I started to pull together these projects, I invited my friends and their kids to get hands-on too. One of my colleagues has noted that “attitude is the difference between an ordeal and an adventure.”. This organization is not BBB accredited. At KiwiCo, we believe that creative confidence encourages kids to think big and act as creators and producers. "It was a bit of madness," says Lin, whose production facility is linked to the Mountain View office. I believe that differing perspectives and diversity of thought helps us get to better outcomes. Sandra Lin is associated with 2 companies in Avon Lake OH and Elyria OH. fbz_SmartForm('F10562_sb',feedblitz_full_form); Sandra Oh Lin is the founder of Kiwi Crate, a subscription box service that delivers curated, hands-on activities for kids. What do you aim to accomplish in the next year? Here at Chip Chick, we love inspiring women to follow their business dreams while giving them the tools they need to make it happen. The first crate, for school-aged kids, has STEM-y projects to assemble, like a small circuit board that powers an instrument, or a trebuchet that, when pieced together as kid-friendly instructions dictate, will launch small balls into the air. It’s my zen place. Home Schooling Materials in Mountain View, CA. F10562_sb_requiredFields.push('F10562_sb_email'); F10562_sb_requiredFields.push('F10562_sb_publisherid'); As the person ultimately responsible to our team, our customers, our investors, I feel the lows acutely. Actively leaning into that personal growth is a helpful tool. In 2018, the Mountain View, California-based company sold almost $100 million in crates, and has been debt free and profitable for three years. What advice do you have for other women that would like to start their own company? Also known as Sandra S Oh, Sandra Olin. Sandra Oh Lin went from chemical engineer to executive to launching a super-successful STEM learning project subscription box for kids. And there are now even crates for toddlers: babies can get the Tadpole, which contains things like color-matching exercises, and the Koala Crate for 3- and 4-year-olds has felt crafts that explore nature. Includes Address(11) Phone(8) Email(1) See Results. What is the most important lesson you have learned in business? View All Speakers. We help them build the skills and mindset to change the world. She has held some exciting roles in both fashion as a designer working for brands like Victoria’s Secret and Henri Bendel, as well as in ad tech working for publishers like Ziff Davis. There are people and circumstances that have allowed me to do what I do, and, for that, I’m grateful. With a degree in chemical engineering and a Harvard MBA, Sandra Oh Lin could have taken her career in many... Read More. 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Is part of the new kits, the mastermind behind KiwiCo and embrace that process I can than... To launch a start-up and build knowing that we’re all trying to do the thing... Through the holiday season her degree in chemical engineering and creating their own company should... The morning is filled with breakfasts, lunch-packing, getting the kids off to school Self Smarter!

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